Capitalism and the play of language

Rather, it worked like this: there used to be material labor; now there is immaterial labor. Its a different kind of labor. Its the opposite! But its still only a modified capitalism, a cognitive capitalism. Its not material any more. Capitalism itself is about ideas. Its striking how much one can get carried away with the play of language, and forget to look at the world. Somehow, I don’t think the hundred million industrial workers of China perceive their work as immaterial.
— http://www.publicseminar.org/2016/05/the-sublime-language-of-my-century/