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Rodrigo Maceira

Autor, professor e pesquisador
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part of the very mass culture

July 21, 2016
“The art system is thus on its way to becoming part of the very mass culture that it has for so long sought to observe and analyze from a distance. Art is becoming a part of mass culture, not as a source of individual works to be traded on the art market, but as an exhibition practice, combined with architecture, design, and fashion—just as it was envisaged by the pioneering minds of the avant-garde, by the artists of the Bauhaus, the Vkhutemas, and others as early as the 1920s. Thus, contemporary art can be understood primarily as an exhibition practice. This means, among other things, that it is becoming increasingly difficult today to differentiate between two main figures of the contemporary art world: the artist and the curator.”
— GROYS, http://www.e-flux.com/journal/politics-of-installation/
Tags art, mass culture, boris groys, contemporary art, society of spectacle

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